It can be difficult to stay on top of the recent SEO changes. There’s a lot of conflicting information out there, and it can be difficult to sift through all of the noise to find a strategy that works.
If anything SEO has gotten simpler, more on page, and higher quality. You can’t simply blast your way to the top like you used to be able to do, while following black hat strategies.
Now and into the future, sites providing high quality information will continue to rise to the top. With all of the noise you’ve heard about SEO we want to simplify the process and show you how to take control of your onsite SEO.
In this article we’re going to cover why you want to focus on onsite seo, the steps you can implement today, as well as a few pitfalls you’ll want to avoid.
Why Onsite SEO?
Onsite SEO is a crucial part of the SEO equation, it’s not as big as the other parts, however it can make rankings easier if you do it correctly. Although, these steps can be easy to implement, people still tend to overlook its effectiveness.
Essentially onsite seo gives Google an idea about what your site is about. The clearer you are the easier it will be to rank. Offsite SEO strategies will continue to evolve, however onsite strategies seem to remain more constant.
What Steps Should I Be Taking?
There are a few basic things you’ll want to ensure you’re doing:
- Include your main keyword in your H1 tag.
- The title of your website should include your main keyword, if it’s applicable.
- You should have the proper meta information filled out. This means site title and description.
- Ensure you mention the keywords you’re trying to target a couple of times. Of course, don’t go overboard. But, if you can naturally integrate the keywords into your text then please do.
- Add related keywords throughout your articles.
- Link to authoritative sources within your niche.
- Focus on producing high quality content.
By spending time on the above, you’ll be on your way towards setting up your site for SEO success.
Is There Anything I Should Avoid Doing?
Most of the current onsite SEO penalties had to do with keyword over-optimization and content that simply offers no value to the readers. However, here are two things you’ll definitely want to avoid moving into the future.
- 1. Blatant keyword stuffing. This occurs when you’re simply adding in keywords that offer no real value. Your creating content that will please robots instead of readers. Integrate keywords naturally, and focus on value. Always offer value.
- 2. Don’t hide keywords. There used to be ways to hide keywords within certain elements of your site. This is simply no longer necessary and will just result in a penalty from Google.
Overall, these onsite changes aren’t particularly difficult to implement. However, they will make your site earn rankings much faster. After all, wouldn’t you want to increase your chances for search engine rankings?
Written By David Shiffman
David Shiffman is Co-Founder and Brand Elevater at Brandamos. A creative strategist with over 10 years of experience developing marketing strategies and guiding business development. An expert at translating brand objectives into creative strategies. Shiffman has worked with companies such as Paramount Pictures, Universal Pictures, Absolut Vodka and Bed Bath & Beyond.. His internet marketing strategies and execution have resulted in millions of dollars in revenue for clients and his personal experience gives an advantage in elevating brands both offline and online.
