You just can’t help but laugh at a poop joke.
Like typical big box store commercials they tend to get lost in a sea of ordinary. However, Kmart decided to stand out from the typical and we are saluting them for it. We love when brands take a chance and really “go for it”.
On April 10th, Kmart released their pun-filled “Ship My Pants” commercial online which racked up 12 million views in the first week. “We’re very excited about the video. We thought it was irreverent, funny humor,” said Shannelle Armstrong-Fowler, a spokeswoman for Kmart.
In the ad, a Kmart employee explains to a customer the free shipping policy, the customer, responds “Ship my pants, right here? Ship my pants, you’re kidding.” Scene cuts to an older woman saying, “I just shipped my pants, and it’s very convenient.” While another woman declares, “I just shipped my drawers.” At which point an older gentleman says “I just shipped my bed.” You have to see if for yourself.
Written By David Shiffman
David Shiffman is Co-Founder and Brand Elevater at Brandamos. A creative strategist with over 10 years of experience developing marketing strategies and guiding business development. An expert at translating brand objectives into creative strategies. Shiffman has worked with companies such as Paramount Pictures, Universal Pictures, Absolut Vodka and Bed Bath & Beyond.. His internet marketing strategies and execution have resulted in millions of dollars in revenue for clients and his personal experience gives an advantage in elevating brands both offline and online.
