Branding & Identity
Branding is officially termed by the American Marketing Association, as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
- Do your customers recognize your brand or do they recognize your face?
- Do your customers know your brand?
Identity is your look. Your logo, your business cards, your stationery, and what your business values are.
Most businesses want an identity first when they start out, but its backwards. You need to do brand research first as the identity process is actually Step 2.
How can you get your customers to know your brand?
Once your brand and identity have been decided on, now we need to get our promotional materials created.
- Brochures / Pamphlets
- Business Cards
- T-Shirts / Collared Shirts
- Vehicle Wraps
- Powerpoint Presentations