Aplicor & Aplicor 3C
The Heart of Business Growth

Challenge: Develop a brand that would standout in a sea of enterprise level software solution companies.

Solution: We sat with the executive team and listened to them reiterating this point of caring and the emotional connection they had with their end users. The Aplicor 3c all-in-one business software is the backbone of any company with their CRM, ERP and E-Commerce solutions. This software is at the core of all growing businesses. We developed a brand around one simple message, “The Heart of Business Growth”. If this heart stopped beating, so would the businesses they supported.