While there is an abundance of additional social media sites that can be used very effectively for your business, many high-ranking blogs agree that Facebook, Twitter and Instagram tend to be the most popular in 2015. All three of the platforms are heavily-used on mobile devices, and for that reason, are especially important to analyze in terms of social metrics.
Likes, comments and shares are the most visible and intuitive way to perceive how well your posts are performing, but what about the data you can’t see? Things like:
All are just a few examples of how analytic applications can help you refine and grow the extent of your social media campaign’s reach. The following will be broken down into apps available for all, or individual platforms.
Known by many entrepreneurs as the premiere dashboard available for social media analytics, Hootsuite has just recently roped Instagram into the mix, allowing the user (Or team of users) to access an entire company’s social media platforms under one roof.
The main dashboard can be accessed via desktop, or right on your mobile device or tablet. Perhaps what makes it so powerful is the ability to construct posts that will run across all three platforms, and then get to analyze which did better and why.
One of the distinguishing differences between Facebook and Twitter/Instagram is the heavy emphasis on followers. On Facebook your business page can’t really be active in following other business pages, it’s up to you as an individual user to “Like” other pages.
In the TwitterGram world, you’ll begin to notice fluctuation in followers. This might be because when you’re tired of seeing someone’s posts you can’t hide the posts without unfollowing them, and often times people will unfollow if you don’t follow them back. But how do you know?
Crowdfire is built for that exact purpose, with rapid-fire tools to drop people who don’t follow you, and gain new followers by tapping into accounts with similar content.
In conjunction with the desktop version of Facebook’s insights, your company should consider downloading Facebook’s mobile version which comes equipped with push-notifications that will hep you engage with your audience at a moment’s notice.
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