If people come across your work on different social media platforms, and they can’t tell it’s you, then you’re going to have a problem. You need to establish a consistent identity across every social media network you’re a part of.
Of course, the methods of communication and what’s appropriate for content type will differ depending upon the network. However, you need to remain consistent for people to keep track of your across platforms.
A consistent identity will help your brand become more recognizable, which will translate to a greater value for your business. Below you’ll find three elements that will help lay the foundation for a consistent brand, while building you a strategy that you can actually work with.
You must establish a certain voice that will carry across each platform. The style of communication you choose will depend heavily on the type of business you run.
For instance, will you be serious and strictly informative, or will you be funny and playful? How you interact across social media will determine how your brand is perceived.
Also, make sure “your voice” is in alignment with the target group of clients you’re hoping to attract.
You can’t be a ghost, but you also don’t want to spend all your time replying to social media updates and comments. Make sure you come up with a plan and schedule that works for your business and you stick with it.
When you’re sharing your content across social media networks it needs to be high quality. If a user clicks over to one of your posts and they feel it was a waste of their time, then their trust in you is going to start to erode.
Besides regularly posting content you’re going to need to post at a consistent time. Your ideal customers will be present on social media at differing time intervals, so you’ll need to interact with your potential customers, and share your content when it’s going to reach them.
Lastly, you need to realize that social media is very personal. Brands who try to maintain a distant corporate persona don’t tend to do very well. Don’t be afraid to get creative with post types and styles.
People like to connect with other humans; by being vulnerable with your business you’ll show that you’re concerned about more than just profits. Being vulnerable can truly be an asset for your business.
Building a consistent social media identity takes patience, time, and effort. However, by sticking with the above plan any getting little creative you’ll see your following start to grow.
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