As a business owner it’s essential that you properly optimize every aspect of your business. The most commonly overlooked element is your website. However, your website could be and should be a major source of traffic. By ensuring your website isn’t committing the following five mistakes you’ll be well on your way towards building a high converting website.
In this article we’re going to highlight a few common web design mistakes. Although most of these mistakes don’t have to do with logo design or issues commonly thought of as “design”, each of these elements do contribute to the overall design and message of your site.
1. Spelling Errors
Spelling errors are a simple mistake that end up taking away for your overall authority. For example, if a customer lands on your website, is reading your services, and finds a “your”, “you’re”, error there’s a high chance they won’t take you as seriously.
This is a very easy area to overlook, but it can be extremely important. Take the time to double or triple check your blog posts and copy. Obviously, some errors might slip by, but you’ll want to do you best to minimize this occurrence.
2. Confusing Navigation
Once a visitor gets to your site, they’ll have to choose where they want to go next. If your website isn’t very usable and the user can’t find what they’re looking for, there’s a good chance they’re going to leave your site.
Instead of being confusing, your navigation should be clear and seamless. You can also overwhelm your visitors with options. Make sure you only include what’s necessary. Put yourself in the seat of a new visitor, how would they react to your website?
3. No Sharing Integration
Sharing is becoming a bigger part of SEO strategies and business growth strategies in general. Having more followers and likes can help to convey your authority within your niche. Also, with SEO algorithm updates consistently occurring, you can bet that social media will continue to play a larger role.
Visitors to your site will often want to share something they liked. By not giving them this option it can actually confuse your visitor. As an added bonus the social proof embedded within your articles can actually cause more people to want to share them.
4. No CTAs
If you’re driving traffic to your website and not optimizing your CTAs then you’re really missing out on a huge opportunity. If you aren’t sending your visitors to where you want them to, then your traffic is basically useless.
Invest some time and research into crafting compelling CTAs that will entice you reader to move forward with your services, or sign up to your list, to a host of other possibilities. Remember, when crafting your CTAs always have your customer in mind and use emotional language if possible.
5. Lack Of Focus On Content
Content needs to be the backbone of your website. Good, purposeful content can carry a low-quality design, but not-visa versa. The content you create needs to provide immense value to your readers and give them a reason to keep coming back to your site.
Great content encourages sharing, builds your authority, grows your traffic, and will make your readers love you. There are virtually no downsides towards investing your time into writing the best articles you possibly can.
I hope this article has been helpful and you have a better understanding of how you can improve your website and have it work for you, instead of simply taking up space. By fixing any of the web design mistakes above you’ll be well on your way towards patching any holes your website currently has and priming it for future growth.