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If you haven’t considered using blogging to grow your audience, business and overall reach, then you’re missing out on a huge potential for traffic. Blogs are and will continue to be excellent sources to grow your business and traffic, which means more potential customers.

Blogging is a great way to showcase your expertise and demonstrate your value, before a customer decides to work with you. By giving away your best for free you’ll attract more and more customers who will love to work with you.

In this article we’re going to cover the benefits of blogging and why blogging should be a mainstay of your marketing strategy.

Blogging Has An Unlimited Shelf-Life

When you write a quality post it has the potential to serve your customers and bring in traffic for a long time, in some cases as long as your business is in operation.

If you focus on creating evergreen content, essentially content that doesn’t rely on timely information, then what you write can serve your customers for years.

Imagine, something you write now has the potential to consistently bring in new customers and traffic for years to come.

Blogging Can Increase Your Search Engine Presence

There’a a lot of talk about search engine optimization, and what is and isn’t working. However, one thing is certain, if you create high-quality, sharable content then no matter what happens with Google’s algorithms, your content will never be de-valued.

If you focus on serving your customers above all else, then your rankings will take care of themselves. Instead of having to game the search engines, you can rest easy, knowing that if you focus on great content, that you’ll bring in traffic over the long-term.

Blogging Can Showcase Your Expertise

In a world where everyone is an expert, blogging can really help you stand out from the crowd. Instead of hiding behind your products and services, you’ll be able to interact and provide value directly to your visitors.

Who are people more likely to work with? Someone who has already provided them value without any cost? Or, a person who isn’t helping their customers until money changes hands?

The former wins almost every time. With the dizzying array of choices, people don’t simply have to take your work anymore. They can research and compare. By blogging and solving your customers needs you can build a loyal following which will be eager to buy your services and products.

It Can Increase Your Connections

In the business world connections can be extremely valuable. By blogging you’ll not only be able to build connections with your audience and visitors, but other’s in your niche as well.

You can even guest blog on other sites and start to build relationships with other bloggers and business owners. This might not bring you anything right away, but down the road they may be able to help you promote a product or service you’re offering.

Gone are the days of relying on local advertising and other media channels to promote your business. With blogging you can effectively be everywhere at once, which will allow your customers to come to you, instead of constantly having to market and self-promote. If your content is good enough, your business will spread.

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