Communicating in a clear and concise way should be at the core of your website’s design. If you want your users to have a positive interaction with your website, you’ll want to ensure your messaging and your design are speaking the same language. Even the smallest mismatch can leave your visitors feeling confused. Regardless of the style of website your business needs, you can benefit from having a design and messaging that are in alignment.
In this article we’re going to highlight the steps you can take to ensure your website is an effective vehicle for your message. Often, it can feel as if the aesthetics are the most important part of your user’s experience, however if they don’t align you’ll have a beautiful website that doesn’t provide any value.
Use of Visual Media on Your Website
Different visual mediums helps your users to connect with you in a deeper way. After all, people want to do business with people, not just websites or faceless businesses.
Images will help you to connect with your readers on a more emotional level. This doesn’t mean you should rely solely on images, but they should be a crucial part to your design. You’ll want your images to balance out the text on your site, not to dominate the spectrum.
Videos can also be utilized properly, to help build an even deeper connection with your visitors. Of course, this depends upon your style of business. But, by using videos you’ll be able to bond with your readers in ways you might not be able to do through other means.
Different Design Elements
We’ll begin with the overall design style of your site. Your style is the overall feel you’re going for. For instance, a yoga studio will have a very warm and relaxing feel, while a rock climbing gym will have a more intense feel, blockier fonts, and louder colors.
Other elements of your design include, icons, fonts and color scheme. You’ll want everything on this level to be speaking the same language. Your color scheme can say a lot about your business without you actually saying anything. Colors evoke certain emotional responses at a subconscious level. You can even use color to draw your readers eye around your page, and highlight important elements.
Main Elements To Focus On
It’s easy to communicate, but it’s hard to communicate clearly. A visitor usually makes their decision about your site in the first few seconds. By communicating in a clear manner you’ll allow the visitor to make a better decision.
You can reduce their overwhelm in a few ways. The easiest is to reduce clutter, and keep your phrasing simple.
Everything your website does should be done to build trust. You can do this in a variety of ways, but a great way is to highlight social proof. You can do this by showing your customer testimonials, or highlighting your number of subscribers.
I hope this article has been helpful and you have a better understanding of the steps you need to take to ensure your website is a lean, clean, communication machine. Simply throwing up a website is no longer enough, you’ll need to differentiate yourself from the rest of the noise, by having a coherent message and beautiful design.
Written By David Shiffman
David Shiffman is Co-Founder and Brand Elevater at Brandamos. A creative strategist with over 10 years of experience developing marketing strategies and guiding business development. An expert at translating brand objectives into creative strategies. Shiffman has worked with companies such as Paramount Pictures, Universal Pictures, Absolut Vodka and Bed Bath & Beyond.. His internet marketing strategies and execution have resulted in millions of dollars in revenue for clients and his personal experience gives an advantage in elevating brands both offline and online.
