The pogo stick…when was the last time you heard anyone mentioned that old toy? Well, it’s making a come back. We worked with Flybar, the original inventor of the pogo stick in 1918, to relaunch their brand with a fresh new digital presence. Their goal was to take what is traditionally known as an iconic toy and bring it into the 21st century with a focus on the extreme pogo stick market. We launched the site just in time for then to debut it at the 10th annual Xpogo Pogopalooza.
This was a great project to work on. Not only did we get to work with an iconic brand, we got to pogo around the office too. Check out more of the work we did with Flybar on their website and videos.
Written By David Shiffman
David Shiffman is Co-Founder and Brand Elevater at Brandamos. A creative strategist with over 10 years of experience developing marketing strategies and guiding business development. An expert at translating brand objectives into creative strategies. Shiffman has worked with companies such as Paramount Pictures, Universal Pictures, Absolut Vodka and Bed Bath & Beyond.. His internet marketing strategies and execution have resulted in millions of dollars in revenue for clients and his personal experience gives an advantage in elevating brands both offline and online.
