Creating content that people want to share is just as much of an art as it is a science. You’ll need to bring both intuition and execution to the table. Essentially, your role will be the architect of your content.
No matter how great your content is, in the end everything is about people. People want to share things that they feel they are a part of, as well as make them look good. Readers will also share things that are amazing, so this should be your end goal every time you set out to write something.
In this article we’re going to cover what you’ll need to know if you want to create sharable content. Maybe the next piece of content you create will get enough shares that it will go viral.
Trying to create content that people love doesn’t have to be a mystery anymore. In fact, besides just creating content, a huge part of the process involves promotion and knowing where to share your content.
1. You need to care
Everything starts with showing that you care. People won’t share things from people they don’t care about, or at least don’t trigger those same emotions. The key concept here is to listen to the needs of your audience and marketplace, and do you best to serve those needs with your content.
It can help to spend time listening to the current needs of the marketplace and address those with your content. Another helpful strategy is to attempt to anticipate future needs of your niche. Begin with starting a conversation, the selling can come later.
Simply recognize what your followers care about and then deliver content that addresses those needs. Besides the focus on your readers, you should ensure that you inject a little bit of yourself into your writing.
2. Tap into emotions
Emotions are the core of all decision making. People share things because of the way it makes them feel, or because of how it will hold up or enhance their image.
By producing content that resonates with your readers they’re atomically more enticed to share your content, which increases its chances of spreading rapidly. Use the knowledge you’ve gathered to tap into your customer’s biggest needs. That will encourage them to participate in the sharing and spreading of the message.
3. Act fast
Viral events, or at least events that have viral potential happen all the time. It’s your job to ensure you’re positioned effectively to act when one of these events happens. This means wiring an article about a current event that related to your audiences. In these cases your creativity can truly come in handy.
4. Entertain
We remember things that entertain us. It’s as simple as that. If you create something that’s entertaining, what you create will not only be remembered, but it has a better chance of being shared. People are also more likely to share something if they’re in high spirits.
5. Lead with passion
People love to get behind passionate people. If you’re spreading an idea that you truly care about people are more likely to rally behind the message or cause, especially if it connects with something deeper within them.
I hope this article will help you to create content that your readers will love to share and will increase your customer engagement.
Written By David Shiffman
David Shiffman is Co-Founder and Brand Elevater at Brandamos. A creative strategist with over 10 years of experience developing marketing strategies and guiding business development. An expert at translating brand objectives into creative strategies. Shiffman has worked with companies such as Paramount Pictures, Universal Pictures, Absolut Vodka and Bed Bath & Beyond.. His internet marketing strategies and execution have resulted in millions of dollars in revenue for clients and his personal experience gives an advantage in elevating brands both offline and online.
