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A website can be a great tool for converting your traffic into fans, subscribers, and customers. However, if your website isn’t optimized properly you could be missing out on a ton of potential leads. You’ll want to make sure your site is acting as a bucket to your new visitors, instead of a colander.

In this article we’re going to focus on the steps you need to take to increase your website’s conversions. Usually, it’s the simple changes that have a massive increase in the amount of conversions.

1. Emotional focus

Nothing is worse than a website that treats a user like a robot, void of any emotions. Every buying decision is primarily an emotional decision. Make sure the copy and messaging of your website is in line with this.

Too many websites attempt to sell their services and products by listing the features. Features are what makes the product stand out, however feature aren’t why people buy products. They buy them because of the benefits it can bring. Without listing an focusing on the benefits you’ll be missing out on a ton of potential sales and conversions.

2. Be human

A lot of online businesses today hide behind their products and services, or even their websites. At the end of the day, business actually is a personal exchange. People love to do business with people, not just a corporate website or massive all of text.

Even the simple things help to create this feeling. For example, you could add pictures of you and your employees, and also add pictures of people using your products if possible.

The internet is a tool for connecting humans with other humans, it’s time to start treating it as such.

3. Consider a branding mascot

Some very memorable brands have been successful at using a mascot to brand their company. By using a mascot you’ll increase the memorability of your website. People tend to remember a friendly mascot, and will think of your website when it’s time to use the services you offer.

By using imagery in your branding you’ll stand out from the rest of your competitors.

4. Simplicity wins

Some websites end up looking more like mazes, than websites. With web users growing increasingly impatient, if your website isn’t clear and effective, you’ll end up losing these visitors. If people can’t find what they’re looking for in a matter of minutes, there’s a good chance they’re going to leave.

The more simple, clear and effective your website is, the more comfortable your visitors will be spending time there.

5. Use social proof

By showcasing your testimonials and social proof you’ll take away some of the worry your customer feels when they’re doing business with you. If they can see that people like them have achieved similar results with your product or service, they’ll be more likely to purchase or sign up.

6. Test, test, test

Lastly, you’ll want to continuously tweak your website, and implement changes one at a time. That way you’ll be able to see what works and what doesn’t. Making a habit of testing can be the difference between a good and bad conversion rate.

I hope this article has been helpful and you have the know-how to increase the conversions on your website. Often, a single word can make a big difference in conversion rates.

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